One of the more exciting opportunities I've had was working on a project for Bud Light for Super Bowl LVI, taking place in Los Angeles 2022. Being an Angelino and growing up around here, I take pride in our city's cultural offerings and felt that this was a small opportunity to create something honoring and contributing to that legacy.
Neon Sign
Los Angeles was the original city of lights, and has a big history with neon signs. There's also a culture of bar sign enthusiast that tie closely to beer culture. For this neon sign, I wanted to do something special that gave both city and fans something to enjoy.
City of Lights, City of Angels
A big inspiration for my direction was taken in my own neighborhood of Downtown Los Angeles, home of historical theaters dating back to the beginnings of the film industry.
