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design for humans—design for the future

Portfolio for John Hultman —
Digital Design Director, Art Direction, Creative 360
🌴 Los Angeles  🌵 Palm Springs

case studies

wondros

Good branding should always stand on a solid foundation of passion and principle.

While at Wondros, I had the opportunity to evaluate its identity and build it into something that accurately reflected its projects and the people the company has come to represent.
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COVID-19 NAVIGATOR

Designing with intention during a time of chaos.

As lockdowns began across many parts of the United States, people were left feeling confused and vulnerable. The COVID-19 Navigator was designed within 3 weeks to help dissuade people from misinformation and educate people at the onslaught of the epidemic.
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University of Pittsburgh—clinical translational science institute

Scientists make for fascinating humans.

Far too often, educational departments at major universities look like soulless departments devoid of emotion, and I think that's unfair! So, I built a design that honors scientists and humans that will help society in the future.
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All of us research program

Designing for the largest medical research program in world starts with empathy.

A landmark Obama-era initiative with the National Institutes of Health (NIH), the All of Us Research program asks a million Americans, especially underrepresented people, to participate in a study that may help advance the future of precision medicine. The program struggled with properly representing itself to a diverse public until creative intervention led to the change it needed to serve the national stage.
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additional work

Bud Light x Super Bowl LVI

Bringing the character of Los Angeles to a historical event.

Equinix

Exploring branding and design of Equinix's core products.

Personal Work

A bit of my own free-flowing creative endeavors

PITT University — Brain Health Initiative

How do you speak to pro-football players about neurological research?

Tech Change

Digital training and events firm gets a facelift.

Get Waisted

Growing plant-based wellness company strategic growth.

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I'm Hu__man

Art Director, Associate Design Director, and creative veterans possessing an enormous scope of experience and skill sets. My process takes design fundamentals, psychology, and empathy. My philosophy sees society as a species interconnected by story and existence and my drive to serve their unique needs through design/technology

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